Sunday 27 November 2011

Why this kolaveri di????


Why This Kolaveri Di ( English: Why this murderous rage, girl?) is a song from the upcoming Tamil movie "3", due to be released in 2012, composed by Anirudh Ravishankar. The song is penned and sung by popular Tamil movie star Dhanush (son-in-law of Rajnikant). A promo of this song was released on Youtube on 16th November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (Tamil–English) lyrics. Soon, the song became the most searched Youtube video in India.

According to composer Anirudh Ravishankar, the director of the movie, Aishwarya Dhanush demanded a light-hearted fun song about love failure. He had come up with a tune in twenty minutes. Anirudh further recalled that, he was not aware of what mood Dhanush was in, for he [Dhanush] started singing in broken English and came up with this in 20 minutes.
As Dhanush says, it’s a song fit only for bathroom singers. Its simplistic and rustic beats make it more catchy to the commoner. Heartbreak is a phenomenon almost everyone can relate to. The song was initially leaked to the internet, and the makers, having noticed its popularity, decided to go for an official release.

The lyrics of this song is rather simple and is written in the easiest form of Tanglish, a mixture of Tamil and English. The lyrics portray the feelings of an average Indian boy, who has failed in love, or who has some problems with his girl.


"Yo boys I am sing song, soup song, flop song. Why this Kolaveri Kolaveri Kolaveri Di, Why this Kolaveri Kolaveri Kolaveri Di."

This song was initially leaked on the Internet, and the makers, having noticed its popularity, decided to go for an official release. The music video features the actor-playback singer Dhanush singing the song in AM Studios, and composer Anirudh at the piano, while Dhanush's wife Aishwarya Rajnikant who is the director of this movie and co-star Shruti Hasan watch along and give suggestions.

Upon release, the hashtaq #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011. Within 10 days of the video release, the song has more than 6.5 million views on YouTube. The video also saw a million shares on Facebook and trending continuously on Twitter. The song is also a hit among non-Tamilians as well due to the lyrics, which is partially Tamil and English.
On 24 November, the song became the first Tamil song to be premiered on a national music channel, MTV India on 24 November.



As we get more and more defined by our restless anger for country's political policies, someone should well turn around and ask us ‘Why this Kolaveri Di’? Mercifully, the Tamil hit song is a peppy, foot-thumping number, but the slang phrase often used by young people to diffuse the rage of an eternally grumpy friend in the group could well be what the doctor prescribed for the rest of us as well.

Take the recent assault on Union minister Sharad Pawar by a man who claimed to represent the public exasperation at corruption and rising prices, when he lunged forward and slapped the stunned leader. One would imagine that such an act of vigilantism would draw instant condemnation, no matter how critical one’s views may be on Pawar’s performance as the agriculture minister.

The utterly ambivalent response from the Anna Hazare team has been extremely worrying as well. Hazare — who first asked mockingly ‘just one slap?’ when told about the assault on Pawar and later condemned the assault — must pause to remember when his own colleague Prashant Bhushan was viciously beaten up for his remarks on Kashmir. Later, the main brains behind the campaign, Arvind Kejriwal, also found himself at the receiving end of a shoe-hurler. Then too, many of us were unambiguous in our condemnation. Disagreement of thought cannot and must not be expressed in a manner that crosses the bounds of civility and decency. Surely, Hazare and his team musn’t be selective about upholding that principle?

So in all these tensed politics,, this peppy number is giving sumthing to us to cheer about..
"Yo boys I am sing song, soup song, flop song. Why this Kolaveri Kolaveri Kolaveri Di, Why this Kolaveri Kolaveri Kolaveri Di."

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